This recent article in the CS Monitor asks why HDMI cables are so expensive, and suggests that a $5 HDMI cable from Amazon is “not really” different from a $140 brand name one sold at Best Buy. A number of people have commented on the pricing of audiophile AV equipment such as receivers, DVD players, [...]
Now there is a research finding reported today on NPR, soon to appear in Nature, which says that it matters whether the color is red or blue when you are working, or for that matter watching an ad or shopping. Apparently, quantitative marketing researchers, who presumably are engaged in logic and other mind bending details, should [...]
Continue reading about Why Red or Blue might matter to marketing researchers
Every few years, Microsoft launches a new operating system and computer users move en masse to upgrade their computer systems. The latest OS, Vista, which was launched in January 2007, however, ran into some technical and marketing problems. Several customers and commentators complained about issues ranging from driver issues to DRM and what Vista Capable [...]
